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Managing personalized offers in multichannel context

Is it possible to standardize the creation and publication of tailor-made offers? Ponant has managed to do it by organizing in MaPS System all criteria that make up a travel offer - more than 1 million of items in MaPS System's database! Among other, the benefits of this centralization include:

  • comprehensive and structured view of Ponant's rich catalogue

  • reduced time-to-market while launching offers and adapting them to 8 different markets and 3 languages

  • automated generation of translated and contextualized travel documents

Managing tailor-made offers in multichannel context