How Easyparapharmacie transformed its product management?

Easyparapharmacie, a leading French online parapharmacy, has been experiencing strong growth for several years. With over 26,000 SKUs, 534 suppliers, and 1,050 brands, the company faced a major challenge: ensuring reliable product data, accelerating time-to-market, and delivering a flawless eCommerce experience. But its digital infrastructure was reaching its limits, and every update had become an operational burden.
In response, Easyparapharmacie chose MaPS System as the foundation to structure its product governance, eliminate low-value manual tasks, and build a more agile eCommerce strategy.

The results speak for themselves: productivity on product updates multiplied by five, four hours saved daily, over 3,000 images processed automatically each month, and significantly improved data quality.

Easyparapharmacie is now planning to further leverage AI and expand into new European markets, confirming MaPS System as a strategic partner in its growth journey.

This project perfectly illustrates how a unified PIM + DAM platform can transform the operational efficiency of a high-volume eCommerce business.

👉 Download the full case study to learn more about the challenges faced, the solutions implemented, and how Easyparapharmacie industrialised its product management without compromising the customer experience.