Integrating a Product Information Management (PIM) system with TikTok Shop is a strategic move for brands aiming to optimise their presence on this fast-growing social commerce platform. By centralising and automating product data management, the MaPS System PIM ensures consistent and effective information delivery across TikTok Shop, enhancing both visibility and commercial performance.
TikTok by the numbers: A massive global audience
In 2025, TikTok continues to dominate the social networking landscape with impressive growth. The platform has around 1.59 billion monthly active users worldwide1In France, TikTok is also seeing strong adoption. In 2024, there were 14.9 million monthly active users, with a potential audience of 20.95 million people.1. Each day, 9.5 million French Internet users access TikTok, including 4.1 million aged between 15 and 241.
TikTok Shop: users ready to buy
Since its official launch in France on 31 March 2025, TikTok Shop has rapidly won over users.Globally, 58% of TikTok users have already made a purchase on TikTok Shop.4representing around 870 million potential buyers. In France, 42% of users are aware with TikTok Shop, and 36% say they would buy products throught it5.
These figures highlight the strategic importance for brands to include TikTok in their eCommerce strategy. Pairing the platform with a powerful PIM not only ensures the quality and consistency of product data, but also significantly accelerates time-to-market on a platform where speed and virality are essential.
Why connect TikTok Shop to the MaPS System PIM?
MaPS System is a unified PIM, DAM and MDM platform designed to efficiently manage all your product and brand data. By integrating TikTok Shop with MaPS System, you benefit from :
- A single source of truth for your product data
All your product information (descriptions, visuals, pricing, stock, attributes) is consolidated within MaPS System and can be published to TikTok Shop in just a few clicks — with no need for manual entry or risk of errors.
- Ultra-fast time-to-market
Thanks to its automated workflows and API connectors, the MaPS System PIM allows you to publish new products to TikTok Shop in real time — essential for keeping pace with fast-moving viral trends..
- Seamless integration with your ecosystem
The MaPS System platform integrates natively with your ERP, eCommerce platforms and marketplaces. TikTok Shop becomes an additional channel in your omnichannel strategy — with no technical complexity.
- A richer, more engaging product experience
With the MaPS System PIM and DAM, your TikTok Shop listings are powered by high-quality media content (videos, HD visuals, technical sheets, etc.), boosting both conversion rates and TikTok’s recommendation algorithm.
- Content tailored to TikTok’s specific requirements
MaPS System helps you structure and enrich your product listings with all the elements required by TikTok Shop (short-form videos, mobile-optimised descriptions, hashtags, etc.) to maximise your products’ visibility and performance on the platform.
With MaPS System’s PIM, you gain a complete overview of each product record – text, images, videos, attributes – all brought together in one centralised space. This enables you to easily create engaging content aligned with TikTok’s style while ensuring the accuracy of published information. No more juggling between multiple tools or formats: the PIM saves you valuable time and helps you meet the expectations of each sales and communication channel.
TikTok Shop + MaPS System: A winning combination for brands
| MaPS System feature | Benefit on TikTok Shop |
|---|---|
| Centralized product information management | Fast, consistent publishing |
| Integrated DAM for visuals, videos, diagrams, etc. | Rich content, ready for TikTok formats |
| Intelligent multichannel mapping | Product listings adapted to TikTok’s specificities |
| Customizable validation workflows | Reliable and compliant data publication |
| API connectors and eCommerce middleware available | API connectors and eCommerce middleware available |
Why is this the right time?
The official launch of TikTok Shop in France (March 2025) paves the way for new business opportunities.
Buying behaviour is evolving: users want to discover, be inspired, and make purchases — all without leaving the app. With MaPS System, you can structure your product data to maximize its impact across this new customer journey.
TikTok Shop & MaPS System: Accelerate your Social Commerce
TikTok Shop is redefining the rules of eCommerce: instant, immersive, and social. To make the most of this momentum, it’s essential to rely on a robust, agile, and connected platform like MaPS System.
With over 1.59 billion monthly active users worldwide1including 14.9 million in France1TikTok is becoming major driver of next-generation eCommerce. And this momentum goes beyond visibility: 58% of TikTok users have already made a purchase on the platform, representing more than 870 million potential buyers.8
Pour les marques, être présentes sur TikTok Shop ne suffit plus. Il faut publier des fiches produits enrichies, cohérentes, prêtes à viraliser. Et c’est exactement ce que permet le PIM MaPS System.
💬 Vous souhaitez connecter TikTok Shop à la plateforme MaPS System ? Contactez-nous pour découvrir comment simplifier la gestion de vos fiches produits et maximiser leur performance sur TikTok.
- Moderator’s blog – TikTok 2024 figures – https://www.blogdumoderateur.com/chiffres-tiktok
↩︎ - Moderator’s blog – TikTok 2024 figures – https://www.blogdumoderateur.com/chiffres-tiktok
↩︎ - Moderator’s blog – TikTok 2024 figures – https://www.blogdumoderateur.com/chiffres-tiktok
↩︎ - TikTok for Business – Étude 2024 sur le comportement des utilisateurs ↩︎
- Digimind – TikTok : figures France – https://blog.digimind.com ↩︎
- Moderator’s blog – TikTok 2024 figures – https://www.blogdumoderateur.com/chiffres-tiktok
↩︎ - Moderator’s blog – TikTok 2024 figures – https://www.blogdumoderateur.com/chiffres-tiktok
↩︎ - Digimind – TikTok : figures France – https://blog.digimind.com ↩︎
