Discover how AI is revolutionising the management of your master, product, and media data. 
Bergère de France: from product data to knitting patterns, a lever for commercial performance on Magento
To structure a complex product offering — yarn, kits, patterns, accessories — and drive international performance on Magento, Bergère de France relied on the MaPS System platform to centralise, govern and syndicate its product and media data. Discover their feedback, featuring testimony from Damien Pozzi, E-Commerce Manager at the company.
Challenges
With a hybrid catalogue combining knitting yarn, patterns, kits and finished products, Bergère de France faced structural complexity:
- A third of the offering relies on “Kits” — PDF pattern, yarn colours, needles, buttons — dynamic bundles that increase product data complexity 5-fold compared to a simple item.
- The need to dynamically link pattern, colourways and accessories based on the size selected by the customer, without breaking consistency.
- Difficulty ensuring the reliability of technical attributes (weight, yardage, composition) for consistent distribution between web and print, across 3 e-commerce sites and multiple languages.
Solutions
- Deployment of a unified PIM & DAM repository, natively connected to Magento 2 and Shopify, to centralise product data and media in a single source of truth.
- Bespoke data model, capable of managing both individual products (yarn balls, baguettes) and complex kit bills of materials.
- Collaborative governance and quality control — calculated attributes, automated control rules — involving over ten business users, which enabled a 75% reduction in catalogue magazine production time.
“We saved 75% in magazine production time by switching from Excel files to MaPS System.”
Damien Pozzi
E-Commerce Manager, Bergère de France
Bergère de France: France’s last industrial spinning mill
Founded in 1946 by Robert Petit in Bar-le-Duc (Meuse), Bergère de France is France’s last industrial spinning mill and the leader in knitting yarn. The company maintains full control over its manufacturing chain, from raw yarn to finished product, on a single industrial site.
Since 2024, Bergère de France has been a SCOP — a cooperative model driven by its 80 employees, who sell more than 9.5 million balls of yarn every year.
The company distributes a rich catalogue: knitting yarn, technical patterns, accessories, craft products, as well as finished goods (household linen, socks, slippers). Its distribution spans France, the United Kingdom, and the Netherlands via its Magento e-commerce site — with a sales strategy designed by language rather than by country — and North America via a reseller network on Shopify.
A growing market, but demanding on data
In 2025, the European DIY and craft market reached €18 billion, driven by a growing demand for personalisation. But this opportunity comes with a flipside: 74% of online shoppers abandon their basket if product information is incomplete or confusing. Online, doubt drives customers away — and at Bergère de France, the complexity of the range made this risk very real.
| -75% magazine production time |
-50% product sheet errors |
5x production time saved |
A strategic shift to manage complex kits
Selling a simple jersey or mohair jumper, size 18 months, requires gathering and synchronising in real time: the PDF pattern, knitting needles, matching buttons, and the exact number of yarn balls adjusted to the chosen size. This level of granularity, multiplied across hundreds of items, could no longer be managed manually:
- Hybrid product range: individual yarn balls, dynamic bundle kits, finished goods.
- Slower time-to-market due to the difficulty of generating all pattern combinations for seasonal collections.
- IT dependence to ensure the reliability of 100 product attributes and secure technical translations across international markets.
The answer: a unified PIM & DAM repository connected to Magento and Shopify
Bergère de France chose MaPS System to centralise its master data and interconnect its entire commercial ecosystem:
✔️ Centralisation & reliability — a single repository to gather product information (PIM) and digital assets (DAM).
✔️ Advanced data model — a tailored structure to connect individual products and complex kit bundles.
✔️ Governance & collaboration — tailored workflows enabling over ten business users to collaborate with appropriate access levels.
✔️ Quality & completeness — calculated attributes and quality control rules to oversee product sheet completeness.
✔️ Controlled omnichannel syndication — native Magento 2 and Shopify connectors for consistent distribution across 3 e-commerce sites, languages and contexts.
Outlook and AI: towards increasingly automated management
Bergère de France is continuing to modernise its product information chain:
- AI enrichment to generate and optimise product sheet content.
- Automated translations to streamline localisation and simplify multilingual management.
- Strengthened governance, featuring new automated control points and monitoring tools to elevate data quality.
- Conclusion: transforming technical complexity into commercial agility
By structuring its business rules and unifying kit management within MaPS System, Bergère de France eliminated its operational bottlenecks. The cooperative now masters the market launch of a complex offering, guaranteeing a seamless online shopping experience and consistent print distribution.
Want to find out more?
Discover how MaPS System can industrialise your product data management, just as it did for Bergère de France.
Visible, measurable results:
-75%
- Down from several days to under a day with MaPS System.
- A single product repository feeding all sales channels and print.
-50%
- Thanks to calculated attributes and quality control rules.
- 100 product attributes to qualify data.
x5
- Bulk creation of pattern combinations, compared to individual creation previously.
- 10,000 items and 1,000 patterns updated daily on the sites.
FAQ : Bergère de France
16 years — Bergère de France is one of MaPS System’s very first clients and pioneers.
The company measured a 75% reduction in magazine production time, a 50% reduction in product sheet errors, and a 5x faster magazine launch (down from several days to a single day).
By centralising instructional sheets, yarn, and accessories into a single record whose quantities automatically adapt to the size chosen by the customer — a concept that drives two-thirds (2/3) of yarn sales.
The data feeds 3 Magento e-commerce sites (in French, Dutch, and English), paper catalogues and magazines, internal ERP/CRM/BI systems, partner haberdasheries, and the Amazon marketplace.
MaPS System is a software vendor founded in 2011, offering a unified platform (PIM, DAM, MDM) to centralise, govern, and syndicate product information across all sales channels.
