PIM – Product Information Management

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A PIM (Product Information Management) solution manages all data related to the marketing and sale of products (descriptions, size, dimensions, colour, material, etc.).

Sourced from multiple systems and channels, this data is centralised to create a single version of all product information, available both internally and externally (suppliers, graphic designers, photographers, translators, and so on).

This single repository of product data is secure and accessible to internal and external stakeholders. Teams, external service providers and suppliers can access it based on predefined access rights. As a result, everyone works from the same version of the information, and collaboration becomes smoother thanks to automated workflows.

It also becomes easier to manage product content for different distribution channels (web, mobile, print, point of sale, etc.), as they are all fed from a single source.

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A PIM solution enables you to:

  • centralise product information in a single source of truth;
  • allow teams to work from the same version of the information;
  • simplify data sharing with external stakeholders (suppliers, distributors, etc.);
  • tailor content to different distribution channels;
  • control and improve the quality of the information published.