Service: From a complex offering to a unified customer experience.
The integrated MDM + PIM + DAM platform designed for service-based businesses — tourism, education, rental, training — that want to model their offerings and streamline their multichannel publishing.
They manage their offerings with MaPS System:
Your challenges: as a service offering
Structure your complex offerings vos offres complexes
A service “offering” isn’t just a product: it’s a set of interconnected data (locations, providers, programs). Without a single source of truth, this information is scattered, making offer creation slow and error-prone.
Enhance the value of your content offering
Conversion depends on trust. Yet your descriptions, immersive visuals, and videos are hard to manage, update, and adapt for each channel or market, which can lead to an inconsistent experience.
Coordinate your teams
Creating an offering involves multiple teams (production, marketing, legal). Without a central tool, approval processes become fragmented, slowing down your time-to-market.
How MaPS System addresses your service challenges
Build your service repository
Centralize all the “building blocks” that make up your offerings. Whether it’s hotels and destinations (for tourism) or campuses and courses (for education), you create a single database for all your master data.
Assemble and enrich your offerings
Build your service offerings by assembling your reference entities. Manage all your editorial content and media (videos, PDFs, photos) from a single library and handle translations for all your markets.
Publish your offerings across all your channels
Automatically feed all your touchpoints with reliable information. Connect your websites (CMS, booking engine), brochures, and partner feeds (API) from a single source.
Des nouvelles opportunités s’offre à vous
Accélérez radicalement votre time-to-market . Créez de nouvelles offres (nouvelles formations, nouveaux séjours) en assemblant des briques de contenu et des entités (campus, hôtels, vols) déjà existantes et fiabilisées .
Harmonisez vos informations sur tous vos outils. Adaptez automatiquement vos offres, vos documents et vos visuels à plusieurs marchés et langues (cas Ponant : 8 marchés, 3 langues) .
Le partage des informations et le travail autour de l’offre se font de manière plus fluide et efficace grâce à des workflows de validation (traduction, enrichissement, publication). La collaboration des équipes est facilité.
More than a PIM: an MDM to manage your service offerings.
Focus: Take control of your service offering’s time-to-market
The strength of MaPS System lies in enabling you to model complex offerings. Instead of managing a single “product,” you centralize all the “building blocks” that make it up.
With Ponant, for example, we don’t just manage the “cruise.” We manage the master data for:
- Ships and cabin configurations
- Cruise packages and activities
- Trip stages and available excursions
By mastering these building blocks, you can then assemble, enrich, and sell complex offerings faster.
They manage their service offerings with MaPS System:
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Challenge: Centralise data (hotels, tours, flights…) for over 80 team members and manage highly rich editorial content for hundreds of flash sales per week.
Results: Creation of a “rich, highly reusable content library” and easier collaboration across teams.
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Challenge: Centralize all “properties” (residences, hotels) to manage seasonality and power the website.
Result: An MDM that drives the content and display of offers on the website, while generating data feeds for various sales channels.
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Challenge: Manage a rich catalog (200 cruises) and deploy the offering across 8 Magento sites in 3 languages, with content adapted to each market.
Result: Industrialised offering design and considerably reduced Time-to-Market for the launch of new cruises.
Ready to industrialize your service offerings?
Transform your data into a true performance driver.
With our expertise, our scalable platform and our commitment to delivering bespoke solutions, we support you at every step to ensure your data management sustains your long-term success.
Your data. Your way. Your growth.
Let’s discuss your challenges in data modelling, enrichment and omnichannel deployment.
