How Easyparapharmacie transformed its Product Management
👉 Download this case study to discover the challenges faced, the solutions implemented, and the results that allowed Easyparapharmacie to industrialise its product management without sacrificing the customer experience.
Easyparapharmacie, a French pure-player in online parapharmacy, has experienced sustained growth for several years. With more than 26,000 product references, 534 suppliers, and 1,050 brands, the company faced a major challenge: ensuring data reliability, accelerating time-to-market, and guaranteeing an impeccable e-commerce experience. However, its digital infrastructure was reaching its limits, and every update became an operational constraint.
It is in this context that Easyparapharmacie chose MaPS System as the foundation for structuring its product governance, automating low value-added tasks, and laying the groundwork for a more agile e-commerce strategy.
The results are tangible: productivity multiplied by 5 for data sheet updates, 4 hours saved every day, over 3,000 images processed automatically each month, and significantly strengthened data quality.
Easyparapharmacie now plans to strengthen its use of AI and deploy new European markets, confirming MaPS System as a strategic partner in its growth.
This project perfectly illustrates how a unified PIM + DAM platform can transform the operational efficiency of a high-volume e-commerce operation.
