How Eminence optimises its time-to-market with MaPS System PIM
Watch our full conference from the Tech for Retail 2025 trade show.
The Eminence PIM project is a benchmark for digital transformation. On 25th November, Vincent Descreux (CIO at Eminence) and Kévin Corte shared a behind-the-scenes look at the digital transformation of the French leader in men’s underwear.
From managing mass-market retail (GMS) to expanding across marketplaces (Amazon, La Redoute, etc.), discover how Eminence automated its workflows to regain business agility
The Challenge: Mastering omnichannel strategy in a complex ecosystem
With a portfolio of iconic brands (Eminence, Athena, Passionata, Liabel) and international licences (Polo Ralph Lauren, Adidas, Wilson), the group was managing a critical mass of data that was often scattered in silos.
The goal? To eliminate IT dependency, ensure product data reliability and, above all, accelerate Time-to-Market.
Sommaire :
- Introduction 0:00:00
- About Eminence: The French leader in men’s underwear 0:02:18
- Time-to-market challenges & key success factors 0:05:57
- MaPS System platform at Eminence 0:11:35
- Key benefits & tangible results 0:14:50
- Future outlook & developments 0:20:45
- Q&A with the speakers 0:22:36
One project, tangible results (ROI)
The implementation of the MaPS System unified platform has radically transformed the group’s operational processes. The results speak for themselves:
- 75% reduction in time spent on product enrichment.
- 80% time savings when onboarding new customers.
- 90% time saved on product assortment.
- 40 automated export templates for all partners (Retail, Mass-market, E-commerce).
