Easypara: From manual data entry to data governance

Easypara: From Manual Data Entry to Data Governance

Discover a 100% concrete experience feedback alongside Easypara, a leader in online parapharmacy, as part of Magento Meet 2025: an inspiring and results-oriented success story.

🎙 Isabelle Sarrazin (CEO, Easypara) and Kevin CORTE (CCO, MaPS System) tell you how they moved from manual data entry to effective data governance, leveraging MaPS System’s unified PIM & DAM platform.

👉 How a PIM & DAM platform allowed Easypara to:

✔️ Gain 4h/day in productivity
✔️ Bulk update + 15,000 product data sheets
✔️ Integrate 300 references in just 2 days
✔️ Manage + 1,000 brands from 534 suppliers

 

Video Summary:

  • Presentation of the speakers: 0:00:00
  • Presentation of the parapharmacy market: 0:00:55
  • Presentation of the Easypara company: 0:01:50
  • The challenges faced by Easypara: 0:02:32
  • Presentation of the MaPS System platform: 0:05:05
  • MaPS System, much more than a Product Information Management solution: 0:05:53
  • MaPS System & AI: 0:08:14
  • Results for Easypara: 0:11:40
  • Perspectives for Easypara: 0:17:50
  • Questions & Answers: 0:19:25

Credits: MeetMagentoFrance ​

📌 A strategic conference to unleash the full potential of your data.