Structure your data in the Tourism sector to manage your offers, personalise the experience, and succeed in your digital transformation
In tourism, the quality and consistency of information (offers, content, availability) across all channels are paramount. Digitalisation, the multiplication of channels, and personalisation have made data the pillar of acquisition and loyalty strategies, as travelers seek seamless, real-time experiences.
Tourism professionals face volatile demand, fierce competition, and increasing operational complexity. The fragmentation of data between departments and partners leads to delays, errors, and inconsistent information, degrading the customer experience. To remain competitive, they must master their data, harmonise information flows, and industrialise content production, all while remaining flexible.
A sector in motion, where the experience relies on data
Today’s traveler consults an average of more than 40 information sources before booking: search engines, review sites, OTA platforms, social networks, comparison sites, agencies, etc. The fluidity, consistency, and reliability of information across all these touchpoints are crucial to maintaining engagement and driving conversion.
Consumers are no longer satisfied with standardized offers: they look for contextualised recommendations, immersive visuals, inspiring content, and journeys adapted to their preferences, behaviors, or current constraints (weather, crowds, local events, etc.). This requirement calls for fine-tuned and structured management of both product and customer information.
Tourism is a sector heavily subject to seasonality, cyclical trends, and climatic or geopolitical events. To remain competitive, operators must be able to create, adjust, or withdraw offers quickly, while maintaining the quality and consistency of the information published.
With sales across multiple countries, in several languages, and via heterogeneous channels, the requirements for translation, local compliance, formats, and standards are becoming increasingly complex to manage. Adapting to local markets is no longer an option: it is a prerequisite for acceptance, conversion, and customer satisfaction.
Between visuals, videos, customer reviews, descriptive texts, and contractual documents, the volume of information to manage for each offer is exploding. This quantity requires well-organised editorial processes, controlled usage rights, and tools capable of tracking the evolution of every piece of content.
Local providers, DMCs (Destination Management Companies), OTA partners, agencies, content providers, etc. Tourism is organised around a complex, distributed, and largely interconnected ecosystem. The fluidity of data exchange between these stakeholders is a prerequisite for competitiveness and operational performance.
Business challenges specific to the tourism sector
- A tourism offer combines accommodation, transport, activities, additional services, etc.
- Each element must be described, enriched, priced, translated, and linked to other entities.
- Requires a flexible, scalable, and reusable data structure.
- Texts, photos, videos, customer reviews, maps… content is key to conversion.
- It must be organised, validated, contextualised, and easily reusable.
- Adaptation based on the type of offer, language, or distribution channel.
Offers are often co-built by several departments (production, marketing, editorial, partners). It is essential to implement clear workflows, access rights, and adapted validation processes.
Effectively managing the production and updating of thousands of pieces of product content.
- Increasing complexity of product data management (visuals, technical information, translations, etc.)
- Need to simultaneously coordinate several projects across different markets
- High content volume that varies according to geographical areas
- Tourism demands a high level of responsiveness (seasonality, flash sales, events).
- The need for fluid processes, free from repetitive manual tasks, and capable of real-time publishing.
- E-commerce sites, apps, OTAs, brochures, social media… each channel has its own requirements.
- Ensuring consistent and contextualised product information across all platforms is a critical challenge.
Distributing consistent and contextualised product information across all channels.
- Distribution of product data across multiple channels (e-commerce sites, partner portals, ERP, POS, brochures, etc.)
- Personalisation of messaging according to the target audience (B2B, pharmacists, end consumers, etc.)
- Compliance with specific communication constraints
- To maximise visibility and sales, operators rely on an extensive distribution network.
- This includes tour operators, high-street travel agents, online platforms, works councils, etc.
- It is essential to track, archive, and secure every distributed element (rights, translations, versions).
- Data governance is a guarantee of consistency, compliance, and productivity.
Take control of your product data & reference data
Discover the strategic data to centralize and master within the Tourism sector:
General & Descriptive Offer Data
- Offer name, typology (stay, cruise, tour, dynamic package, etc.)
- Validity period, duration, available languages
- Theme (family, luxury, nature, city break, etc.)
- Commercial status (on sale, upcoming, expired)
- Long and short descriptions, marketing titles, sales pitches
- Associated points of interest (country, city, monuments, events)
- Localized SEO texts
- Testimonials, customer reviews, labels, satisfaction ratings
Logistics, Technical & Partner Data
- Departure points, arrival points, and travel stages
- Schedules, availability, and associated service providers
- GPS coordinates and accessibility information
- Hotels, airlines, and local ground handlers (DMCs)
- Contact details, contracts, reviews, and certifications
- Linking of these entities to the overall offer
Commercial, Media & Multi-market Data
- Immersive photos, carousels, and destination videos
- PDF brochures, interactive maps, and contractual documents
- Media metadata: copyrights, formats, languages, and validity dates
- Pricing by period, channel, and customer segment
- Promotions, flash sales, and promo codes
- Cancellation or modification policies
- Local taxes, booking fees, and currencies
- Listing variants based on language, country, or currency
- Synchronised translations
- Regulatory compliance per market
- Formats adapted to local standards (units, date formats, etc.)
How MaPS System helps companies in the tourism sector?
Designed to address the complexities of the tourism sector, the MaPS System platform enables operators, brands, distribution networks, and travel platforms to structure their offers, industrialise their processes, and meet the challenges of personalisation and omnichannel delivery.
MaPS System does more than just manage “products”: the platform allows you to model, organise, and distribute the full breadth of tourism offers. Thanks to its MDM foundation, its powerful PIM engine, and an integrated DAM, it provides a comprehensive solution to both the business and technical challenges of the industry.
Leverage Master Data Management to structure far more than just “products”: model all your tourism entities, however complex they may be.
- MaPS System allows for the precise modelling of entities specific to the travel sector: establishments, accommodation, rooms, beds, boats, cabins, associated services, etc.
- Each element becomes a master entity with its own attributes, hierarchical relationships (parent/child), availability rules, geographical links, and suppliers.
- Multi-level structure for offers (e.g., ship > cruise > cabin > service).
- Unified repositories for accommodation, activities, providers, etc.
- Rapid creation of offers from existing modular elements.
- Native management of dependencies, availability, links, and business rules.
This MDM approach ensures perfect data consistency, simplifies the management of variations, and allows for the construction of complex offers in record time.
Create, model, and adapt your offers faster thanks to a bespoke data structure.
- Reduced time-to-market for new destinations, campaigns, or flash sales
- Simplified repurposing of existing offers via a library of reusable content
- Synchronised publishing across all your channels (websites, OTAs, apps, partner networks)
Ensure contextualised, consistent content tailored to preferences, language, and channel.
- Native multilingual management by market or channel
- Data segmentation according to traveller profiles
- Automatic adaptation of visuals, text, formats, and conditions
Manage your internal and external flows via intuitive workflows and clearly defined roles.
- Over 80 contributors coordinated at Voyage Privé through customised workflows
- Version tracking, content validation, and granular access rights
- Shared data access for partners or service providers
Track, validate, publish, and update your data with total security.
- Unique, centralised, and versioned repository
- Archiving, quality control, and full auditability
- Compliance with local regulatory requirements (formats, legal notices, currencies, taxes, etc.)
Collect information from your partners (suppliers, DMCs, local service providers, etc.) and automatically generate exports tailored to your distribution channels (OTAs, agencies, tour operators, etc.):
- Automated integration of supplier data (accommodation, services, availability, etc.)
- Support for industry-standard formats such as CETO, TravelCom, or OTDS, to supply partner platforms in full compliance
- Creation of transformation flows (mapping, enrichment, validation)
- Bi-directional synchronisation with your business tools (booking systems, CRM, CMS, ERP, etc.)
- Monitoring and logging of data flows for complete traceability
Whether centralising multi-source offers or reliably distributing them to your retailers, MaPS System acts as a true control tower for your tourism data flows.
Interconnect your existing tools with ease (CMS, ERP, CRM, booking systems, external DAM, etc.).
- API RESTful robuste pour échanges en temps réel
Robust RESTful API for real-time exchanges - Intégrations facilitées avec vos environnements métiers
Easier integration with your business environments - Architecture scalable, haute disponibilité, déploiement par lot ou global
Scalable architecture, high availability, batch or global deployment
MaPS System: A reliable foundation to support your growth
In a sector where competitiveness depends on the ability to create attractive offers, distribute them quickly, and personalise the customer experience at scale, data mastery is no longer an option. It is the prerequisite for industrialising content production, streamlining internal processes, adapting to markets, and meeting the expectations of today’s travellers.
MaPS System allows you to centralise, structure, enrich, and distribute all your product, media, and reference data within a single repository connected to your digital ecosystem. You will improve content quality, reduce errors, increase responsiveness, and ensure a consistent presence across all your channels and markets.
Data governance designed to last
- A single repository for all your entities (offers, visuals, partners, conditions, languages, etc.)
- Change history, access control, and validation workflows
- Full alignment between your teams, your partners, and your tools
Increased agility to respond to market shifts
- Rapid creation of new offers or variations
- Simplified adaptation for each market or channel
- Immediate distribution across all your platforms
A robust foundation for your digital and AI projects
- Data structuring essential for generative AI (translations, enrichment, recommendations)
- Automation of low-value tasks
- Secure data exploitation throughout the entire customer journey
A driver of sustainable competitiveness
- More efficient, better-coordinated teams
- Faster launches, free from errors
- Smoother and more engaging customer experiences
Customer Success: sharing their experience
Let’s build your growth together
Turn your data into a performance driver.
With our expertise, our scalable platform, and our commitment to providing bespoke solutions, we support you at every stage to ensure your data management sustainably drives your success.
Your data. Your way. Your growth.
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