Healthcare & Pharma: Trusted data to innovate and stay compliant
Structure your healthcare and pharma data to innovate faster and stay compliant with regulations.
The healthcare, pharmacy and para-pharmacy sector operates in a complex, demanding regulatory environment where data reliability is essential.
Product information, patient leaflets, clinical, regulatory and logistics data: their structure and distribution must meet strict standards to ensure compliance, traceability and patient safety.
As a result, centralised and well-governed data management becomes a strategic lever to accelerate innovation, reduce time-to-market and strengthen operational performance across the sector.
A sector shaped by strict rules and an international reach
Give your organisation the means to manage master data in a consolidated, flexible and comprehensive way. MaPS System MDM redefines the standards for data management solutions, combining transparency with scalability.
In 2023, the turnover of France’s regulated pharmaceutical market reached €26.2 billion, placing the country 5th worldwide. The sector is tightly governed by mechanisms such as the “safeguard clause”, which caps growth by requiring pharmaceutical companies to make a financial contribution once expenditure exceeds a defined threshold. At European level, France stands out for stricter regulation than in other countries, where the framework is generally more supportive of industry growth.
In France, advertising for medicines is subject to prior authorisation from the ANSM (the French medicines regulator) via a specific approval (“visa”): a GP visa for the general public and a PM visa for healthcare professionals. Only certain non-prescription medicines may be advertised to the public, and only under strict conditions.
Each promotional message must be consistent with the marketing authorisation (AMM), factual and unambiguous. This framework is designed to ensure information is reliable, tightly regulated and aligned with public health priorities.
Access to health information has grown significantly online. Patients and consumers now have many sources—specialist websites, institutional platforms and social media—which can foster greater autonomy, but also create risks: unverified information, misinformation, and confusion between scientific communication and promotional messaging.
In this context, manufacturers must guarantee the reliability, consistency and compliance of the information they publish. Rigorous product information management is essential to maintain patient and consumer trust and to meet the regulatory requirements of each country where products are marketed.
In France, online sales of medicines remain limited: only 838 pharmacies are currently authorised to do so, within a highly regulated framework (over-the-counter medicines only, via a website linked to a registered community pharmacy, with strict restrictions on promotion and advertising). By contrast, countries such as Germany and the Netherlands operate under more flexible rules for online supply, which has supported the growth of online pharmacies.
However, the digitalisation of the healthcare sector goes beyond medicines: skincare and personal care products, parapharmacy items, medical devices, food supplements, and more. These categories are not subject to the same restrictions and represent a major growth lever for industry players. To meet regulatory requirements, ensure consistent omnichannel delivery and speed up time-to-market for these products, robust data structuring and governance become critical priorities.
Nearly 50% of the French pharmaceutical industry’s turnover is generated through exports, reflecting its global reach. This international dimension brings stringent requirements: adapting to local regulations, ensuring customs compliance, and managing multilingual patient information leaflets, packaging and product information.
Whether you are launching medicines, medical devices, food supplements or parapharmacy products, bringing products to market in the healthcare and pharma sector follows strict processes that differ by category. Medicines and medical devices must go through demanding regulatory pathways (clinical trials, benefit–risk assessment, submission of dossiers to the ANSM, the EMA or the FDA, obtaining marketing authorisation (AMM) or CE marking, etc.).
For other products—skincare, cosmetics and health nutrition—specific requirements also apply, including labelling rules, tightly regulated claims, traceability obligations and compliance with relevant frameworks (MDR, INCI, DPP, etc.).
In all cases, the quality, completeness and traceability of regulatory data are essential to ensure compliance, secure product launches and meet the expectations of both authorities and consumers.
Demanding business challenges specific to the healthcare & pharma sector
Ensure your product data remains compliant with the applicable regulations in each target country.
- Monitor national and international requirements (ANSM, EMA, FDA, MDR, DPP, etc.)
- Frequently update regulatory data
- Manage mandatory product information: labelling, patient information leaflets, packaging, etc.
- Maintain compliant archiving and full change traceability
- Carry out regular audits to confirm adherence to legal obligations
Guarantee product information that is reliable, consistent and easy to access.
- Centralise data from multiple sources (R&D, Quality, Regulatory Affairs, Marketing, etc.)
- Ensure rigorous structuring, validation and full traceability of product information
- Reduce data entry and versioning errors (product sheets, leaflets, ingredients/components, contraindications, etc.)
Optimise data flows and protect sensitive information throughout the lifecycle.
- Integrate systems (ERP, PLM, CRM, pharmacy management systems, etc.)
- Secure sensitive data flows (clinical, product, consumer, pharmacy and—where applicable—distribution network data, etc.)
- Enforce robust access governance and role-based permissions
Manage the production and updating of thousands of product assets efficiently.
- Increasing complexity in product data management (images, technical information, translations, etc.)
- Need to coordinate multiple projects simultaneously across different markets
- High content volumes, varying significantly by geographical region
Adapt content and product strategy to the regulatory and cultural specifics of each market.
- Tailor product pages, leaflets and marketing content to local requirements
- Manage translation, formatting and local certifications, etc.
- Coordinate with subsidiaries or distributors across multiple countries
Bring products to market faster without compromising quality or compliance.
- Smooth coordination across teams (Regulatory Affairs, Marketing, Logistics, Sales, etc.)
- Reduce the time between product approval and market launch
- Automate data flows to minimise manual work
Deliver consistent, contextualised product information across every channel.
- Publish product data across multiple channels (eCommerce websites, partner portals, ERP, point-of-sale materials, brochures, etc.)
- Tailor messaging to each audience (B2B, pharmacists, end consumers, etc.)
- Ensure communications comply with channel-specific and regulatory constraints
Balance brand consistency with local personalisation.
- Maintain a consistent, unified brand image at national level
- Harmonise messages, visuals and collateral across the entire network
- Account for local specifics to enable appropriate localisation
- Strike the right balance between centralised content and local flexibility
- Put governance in place to control usage rights, versions and approvals
Be able to act quickly in the event of an incident or non-compliance.
- Update information rapidly across all channels
- Structured escalation process for withdrawals, changes or urgent communications
- Reliable audit trails and regulatory evidence
- Consolidated view of activity across different pharmacy management systems
Minimise risk in a sector that is both highly regulated and socially sensitive.
- Multiple stages: development, approval, market launch and omnichannel communications
- Many stakeholders involved (Regulatory Affairs, Quality, Marketing, Legal, IT, suppliers/partners, etc.)
- High volumes of complex data to keep in sync (technical, visual, multilingual, etc.)
Risks in the event of an error:
- Batch withdrawal or suspension
- Regulatory or financial penalties
- Reputational damage and loss of trust
- Patient safety risks (leaflet errors, dosage issues, etc.)
This context demands the highest level of rigour at every step.
Take control of your product & master data
In an industry where regulations vary significantly by product category—medicines, medical devices, food supplements, cosmetics, skincare, and hygiene—rigorous data governance is essential. It ensures compliance, accelerates product launches, and guarantees consistent, multi-channel information distribution.
Discover the strategic data you need to centralise and master within the health & pharma sector:
Identification & classification
- Trade name, sales denomination, product description
- Internal references, manufacturer codes, GTIN, CIP code (if applicable)
- Product family, market segment, commercial status (active, discontinued, in test, etc.)
- Available packaging, formats, units of measure
- Geographical distribution zones, available languages
Features & Safety
- Composition, ingredients, INCI, primary and secondary properties
- Dosage, application methods, indications, expected effects (if applicable)
- Allergens, usage risks, prohibited substances
- Clinical data, efficacy or tolerance tests (if applicable)
- Diagrams, technical data sheets, physicochemical properties, microbiological tests
- Technical / user instructions (skincare products, medical devices, etc.)
Logistics & Distribution
- Primary & secondary packaging, packaging info (pictograms, braille, packer code)
- Batch & serial numbers, expiration dates, traceability
- Storage constraints, temperature, transport
- Manufacturing site, origin / provenance
- Logos, product visuals (packshots, lifestyle, texture, usage), videos, marketing documents
- Validated marketing claims, copyrights, validity dates
- Content adaptation by channel (e-commerce site, marketplaces, brochures, POS)
- Usage / demonstration videos (general public, healthcare professionals, etc.)
Status & Compliance
- Product status: medicines, medical devices, food supplements, cosmetics, etc.
- Mandatory information: Marketing Authorisation (AMM), CE certifications, regulated claims, organic status, vegan, etc.
- Compliance with standards: MDR, INCI, GDSN, DPP, SmPC (RCP), etc.
Regulatory & Institutional
- Regulatory files: safety certificates, safety data sheets (SDS), poison control centre declarations
- Institutional data: SmPC (Summary of Product Characteristics), leaflets, regulatory bodies (ANSM, EMA, FDA, DGCCRF, etc.)
- Regulatory or scientific documentation (including leaflets and safety data sheets for archiving)
Quality evidence & Certifications
- Quality certificates: ISO, CE, organic, dermatological, etc.
- Test results: challenge test, stability, efficacy, etc.
Suppliers & Partners
- Company name, location, contacts
- Supplier certifications
- Link with raw materials or finished products
Procurement, stocks & invoicing
- Orders,
- Stocks,
- Invoicing
Distribution network & channel requirements
- Network: points of sale, pharmacies, warehouses, marketplaces, partner channels
- Commercial data: communication preferences, delivery zones, opening hours
- Channel legal data: mandatory information by channel, invoicing, logistics compliance
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Turn your data into a performance lever.
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