Drive market expansion without proliferating data silos
Enter new markets, integrate acquisitions, or launch ranges without friction. Ambition should never be held back by scattered data. MaPS System combines MDM, PIM, and DAM to absorb the complexity of your new projects:
- Structure your new entities and product ranges (MDM).
- Enrich your products for every market (PIM).
- Centralise your media and supporting assets (DAM). Use a single repository to ensure your execution is as fast as your strategy.
Challenges of expansion and market entry
Scaling up (entering a new country, channel, or segment, launching a new offering, or post-acquisition integration) is not just a matter of commercial strategy: everything depends on your ability to consolidate, produce, and rapidly distribute reliable, comprehensive, and tailored data. In practice, growth brings recurring challenges:
Accelerate time-to-market
Launch faster, without sacrificing quality or tying up teams for weeks on manual tasks.
Frictionless testing
Tester un nouveau marché sans investissement lourd. Moins de ressaisies, de fichiers “parallèles”, de corrections de dernière minute et d’allers-retours interminables entre équipes. La donnée devient un flux maîtrisé, pas un chantier permanent.
Maintain consistency
Maintain consistency despite the proliferation of channels and countries. Inconsistent information (units, statuses, linkages, versions) rapidly turns into operational errors. Governed data means fewer incidents and smoother day-to-day operations.
Industrialise localisation
Manage languages, units, marketing content, local requirements, and B2B/B2C variants… without starting from scratch for every launch.
Secure compliance
Secure compliance and standards. Guarantee the inclusion of mandatory information, supporting evidence, and documentation, while meeting both industry and regulatory requirements.
Orchestrate contribution
Orchestrate contribution across all teams—Marketing, Product, Regulatory, Sales, E-commerce, IT, and subsidiaries—with clear validation steps and defined responsibilities.
A single source of truth for your entities
Integrate a merger or acquisition without losing control. Eliminate duplicates and incompatible systems. Simply bring together data from your various structures to create a coherent, clear offering that is ready for immediate management.
How to drive expansion and market entry with the MaPS System platform?
Building an MDM foundation capable of absorbing growth (including mergers and acquisitions)
MDM sets the framework: models, hierarchies, repositories, governance rules, and responsibilities.
With MaPS System, MDM specifically enables you:
- to harmonise master data across entities (brands, ranges, suppliers, units, classifications, lists of values),
- to manage multiple organisations (subsidiaries, BUs, brands) within a single repository,
- to merge business scopes following an acquisition: model mapping, deduplication, alignment of quality rules, and phased consolidation without a “big bang” approach,
- to maintain traceability (who modifies, who approves, when, and why) alongside clear governance rules.
The result: integrating a new entity or a new scope becomes a controlled process, rather than a never-ending data-cleansing nightmare.
Industrialise product enrichment with PIM to accelerate launches
When entering a new market, simply having the data isn’t enough: it needs to be complete, approved, and contextualised.
The MaPS System PIM helps to:
- structure the catalogue (families, attributes, variants),
- speed up enrichment via reusable templates,
- organise multi-team contributions (marketing, product, sales, regulatory),
- manage publishing with workflows and sign-offs.
Centralise media and documents with DAM to ensure compliance and brand consistency
Expansions often fall flat due to content issues: non-compliant visuals, missing documents, or outdated versions.
The MaPS System DAM enables you to:
- centralise “source” media and documents,
- link the right content to the right product, market, and channel,
- control distribution (rights, statuses, versions, and approvals).
Deploy by market, channel, and segment without starting from scratch
MaPS System transforms quality and completeness into actionable indicators:
- completeness scoring (global, by channel, by country, by category)
- tracking of passed/failed rules and identifying bottlenecks
- dashboards to prioritise efforts and ensure secure publication
Real-world case studies of growth and
new market expansion with MaPS System
International e-commerce expansion: structure, localise, and publish faster
An organisation rolling out its e-commerce across multiple countries must manage languages, marketing content, local requirements, media assets, compliance evidence, and brand consistency. MaPS System provides a unified repository (MDM), industrialised enrichment (PIM), and centralised content management (DAM), ensuring that reliable information tailored to each market is published.
Testing a new market with AI-powered translation
A healthcare/pharma company launched an expansion pilot in a new country with a limited product range. Thanks to automated AI translation (of product and marketing content), they were able to quickly publish a localised version, measure traction (sales, conversion, returns, support load), and then decide whether to invest and industrialise the localisation or, conversely, withhold further budget from that market.
Multiply the size of your catalogues, not your quality issues
Example Saint Maclou: large-scale management (SKUs, attributes, control rules), with measurable impacts on quality and performance (including SEO traffic and customer service contribution).
This type of case illustrates the value of a unified platform as the catalogue grows, rules multiply, and channels diversify.
Manufacturer / distributor exchange: accelerate the opening of new B2B channels
When a new channel requires standardised exchanges (distributor requirements, industry standards), MaPS System helps structure information and distribute consistent, validated, and compliant data to streamline exchanges and reduce back-and-forth communication.
Fusion / acquisition : intégrer un nouveau périmètre sans casser l’existant
Following an acquisition, companies must reconcile different data models (catalogues, attributes, master data, brands, suppliers).
With a unified MDM, MaPS System enables you to progressively align master data, govern convergence (rules, validations, responsibilities), and secure distribution—all while giving teams the necessary time to harmonise data without business interruption.
Let’s build your growth together
Turn your data into a performance driver.
With our expertise, our scalable platform, and our commitment to providing bespoke solutions, we support you at every stage to ensure your data management sustainably drives your success.
Your data. Your way. Your growth.
Ready for the next step?
