Social commerce: unlock the potential of TikTok Shop with the MaPS System PIM
The integration of a Product Information Management (PIM) system with TikTok Shop represents **a strategic step forward** for brands seeking to optimise their presence on this rapidly expanding **social commerce platform**. By centralising and automating product data management, the MaPS System PIM enables the coherent and efficient **dissemination of information on TikTok Shop**, thereby improving visibility and commercial performance.
TikTok in figures: a massive global audience
In 2025, **TikTok continues to dominate the social media landscape** with impressive growth. The platform has approximately 1.59 billion monthly active users worldwide¹, making it the fifth most used social network globally. In France, TikTok is also experiencing strong adoption. In 2024, there were 14.9 million monthly active users, for a potential audience reaching 20.95 million people¹. Every day, 9.5 million French internet users connect to TikTok, 4.1 million of whom are between 15 and 24 years old¹.
TikTok Shop: users are making purchases
Since its official launch in France on March 31, 2025, TikTok Shop has quickly won over users. Globally, 58% of TikTok users have already made a purchase on TikTok Shop4, representing approximately 870 million potential buyers. In France, 42% of users are aware of TikTok Shop and 36% say they are ready to buy products there5.
These figures demonstrate the strategic importance for brands to integrate TikTok into their eCommerce strategy. The combination with a high-performing PIM not only ensures the quality and consistency of product data but also accelerates time-to-market on a platform where speed and virality are key.
Why power TikTok Shop with the MaPS System PIM?
MaPS System is a unified PIM, DAM, and MDM platform designed to effectively manage all product and brand data. By integrating TikTok Shop with MaPS System, you benefit from:
- Unique centralisation of your product data
All your product information (descriptions, visuals, prices, stock, attributes) is consolidated in MaPS System and can be published on TikTok Shop in just a few clicks, with no re-entry or risk of error.
- Ultra-fast time-to-market
Thanks to its automated workflows and API connectors, the MaPS System PIM allows you to publish new products in real-time on TikTok Shop—essential for keeping up with viral trends.
- Seamless integration with your ecosystem
The MaPS System platform integrates natively with your ERP, eCommerce, and marketplaces. TikTok Shop becomes an additional channel in your omnichannel strategy, without technical complexity.
- Enriched and engaging product experience
With the MaPS System PIM & DAM, your TikTok Shop product sheets are fed with quality media content (videos, HD visuals, technical sheets, etc.), thereby boosting conversion and the recommendation algorithm.
- Content adapted to TikTok’s specificities
MaPS System helps you structure and enrich your product sheets with the elements required by TikTok Shop (short video, mobile-optimised description, hashtags, etc.), to maximise the visibility and performance of your products on the platform.
With the MaPS System PIM, you have a complete view of each product sheet: texts, images, videos, attributes, etc.—everything is gathered in a single environment. This allows you to easily create attractive content, adapted to TikTok’s codes, while guaranteeing the reliability of the published information. No need to juggle multiple tools or formats: the PIM saves you valuable time and helps you remain compliant with the expectations of each sales & communication channel.
TikTok Shop + MaPS System PIM = a winning duo for retailers
| MaPS System Features | Benefits on TikTok Shop |
| Centralised management of product information | Fast and consistent publishing |
| Integrated DAM for visuals, videos, diagrams, etc. | Rich content, ready for TikTok formats |
| Smart multichannel mapping | Adaptation of product sheets to TikTok specificities |
| Customisable validation workflows | Reliability of published data |
| API connectors and eCommerce middleware available | Automated synchronisation with TikTok Shop |
Why now is the right time?
The official launch of TikTok Shop in France (March 2025) opens the way to new commercial opportunities. Buying behaviour is evolving: users want to discover, be inspired, and buy without leaving the application. With MaPS System, you structure your product data to maximise its impact in this new customer journey.
TikTok Shop & MaPS System: accelerate your social commerce
TikTok Shop redefines the codes of eCommerce: instant, immersive, social. To take advantage of this dynamic, it is essential to be able to rely on a robust, agile, and connected platform like MaPS System.
With over 1.59 billion monthly active users worldwide¹, including 14.9 million in France¹, TikTok is emerging as a major lever for next-generation eCommerce. And this dynamic is not limited to notoriety: 58% of TikTok users have already made a purchase on the platform, representing over 870 million potential buyers.8
For brands, simply being present on TikTok Shop is no longer enough. They must publish enriched, consistent product sheets that are ready to go viral. And that is exactly what the MaPS System PIM enables.
💬 Do you want to connect TikTok Shop to the MaPS System platform? Contact us to find out how to simplify the management of your product sheets and maximise their performance on TikTok.
