Multichannel marketing through data management
Event Let's meet at the E-Commerce Paris fair

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Optimize the consumer experience (360° view)

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Ebook Managing
digital assets for Multichannel Marketing

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Improve the overall business efficiency

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Simplify the internal & external collaboration

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The All-in-1 Data Management Solution
for Multichannel Marketing

MaPS System is a unique solution that includes the management of master data (MDM), product information (PIM), digital resources (DAM), and contextualized web & print publications (Publishing)

gear-wheel

Reliability

One trusted and secure source of data as a single point of reference for all departments

shopping cart

Consistency

Consistent product information and digital assets feed all distribution channels facilitating the set up and structuring of the E-commerce website

book

Automation

The publication of product catalogues are automated and customized for both online and print distribution

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Data governance

Data streams and workflows are defined, data quality and processes are monitored through customizable dashboards

MaPS System in the heart of your business

MaPS System is the crossway where all of the organization’s systems, information, departments, and communication channels meet

1

All data originating from various systems (ERP, PLM, CRM) and existing sources (Excel, CSV) are COLLECTED, CENTRALIZED & ORGANIZED into customizable repositories

2

The now SYNCHRONIZED data is accessible and can be ENRICHED & CONTROLLED by all pre-defined users (staff, partners and suppliers)

3

Product information and digital assets are customized and CONTEXTUALIZED by communication channel (web, mobile, print, PoS, etc.) to then be PUBLISHED (Multichannel Marketing)

explanation of the maps system solution

"We needed a solution that could grow with us simultaneously.
MaPS System was a perfect fit and an important tool for KNAUF’s global strategy."

Caroline Harmant

Marketing Director at KNAUF

Some references

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