The main difference between a PIM and a MDM solution is the type of data that is managed. Where a PIM solution only focuses on product data, MDM manages all kinds of business data, whether it concerns suppliers, customers etc. A MDM solution has higher purposes than marketing: it improves the overall business efficiency by optimizing the internal & external collaboration, and providing a unique point of reference for all your business data.
What is the difference between a PIM and a MDM solution?
