Multichannel marketing through data management
master data management (mdm) definition
What is Master Data Management (MDM)?

The management of critical business data concerning suppliers, customers, employees, materials, locations, accounting, etc. to create uniformity, accountability and accuracy among processes, standards and policies.

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product information management (pim) definition
What is Product Information Management (PIM)?

The management of information related to the promotion and sale of products through multiple distribution channels (web, mobile, print, PoS, etc.) including product descriptions, sizes, labels, dimensions, colors, etc.

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digital asset management (dam) definition
What is Digital Asset Management (DAM)?

The management of digital assets including images, videos, audio and MS Office files, PDFs for storage, distribution and cataloging.

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publishing definition
What is Web & Print Publishing?

The automation of the publication of all digital and print catalogues and the management of contexts by distribution channel, season, country and language.

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Why MaPS System?
The solution is unique because it is...

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Complete

The all-in-1 solution manages master data, product information, digital assets, and web & print publications in one single comprehensive, evolutive and web-based platform.

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Modular

The platform adapts to the company growth and business domains, and adjusts to individual user missions thanks to customizable access rights & dashboards.

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Flexible

The platform adapts to the company’s existing systems (ERP, CRM, databases, etc.), provides connectors for CMS, E-commerce, and print solutions, as well as web-services for further developments (PHP framework).

MaPS System in the heart of your business

MaPS System is the crossway where all of the organization’s systems,
information, departments, and communication channels meet

1

All data originating from various systems (ERP, PLM, CRM) and existing sources (Excel, CSV) are COLLECTED, CENTRALIZED & ORGANIZED into customizable repositories

2

The now SYNCHRONIZED data is accessible and can be ENRICHED & CONTROLLED by all pre-defined users (staff, partners and suppliers)

3

Product information and digital assets are customized and CONTEXTUALIZED by communication channels (web, mobile TV, print, PoS, etc.) to then be PUBLISHED (Multichannel Marketing)

explanation of the maps system solution
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IMPROVE

the overall business efficiency

No more struggle with complex data structures and dispersed sets of information – work with centralized, reliable and high data quality resulting in a sound data governance.

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OPTIMIZE 

the consumer experience (360° view)

Coherent brand image across all distribution channels through the usage of one platform and consistent information resulting in a seamless consumer experience

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SIMPLIFY

the internal & external collaboration

Prevention of staff from working on the same piece of information at the same time and in different locations – now, coherent information is spread across all departments, making it easy to share data while improving the overall team work.

On a daily basis, our all-in-1 Data Management solution is
contributing to the success of customers & partners

CHECK OUT OUR CUSTOMER & PARTNER REFERENCES ACCESS OUR RESOURCES

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